Start with the Story: Tips on Launching Products

Every product is released for a reason – it’s the ones that have a clear story and customer benefit that really stand the test of time. When you launch and market a new product, it can be tempting to brag about its shiny new features. And why not? Your team has created something that will […]

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How to Build a Product from Scratch

By Joey Pelletier of Rebel When developing a new website or product, be careful when making assumptions (after all, you know what they say about assuming). Why? Because assumptions cloud your judgement. You must find any assumptions that you are making and prove (or disprove) them with evidence. Let’s take motorized scooters as an example. The creators assumed […]

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