Why Start a Startup

The startup space is competitive but if you have a vision, a passion, and a strong idea, there are endless opportunities to get started and give it a shot. Why? Because running your own business is one of the most freeing feelings. Creative control, the ability to innovate, and to empower others top the list […]

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The Formative Moment Behind Casey Neistat’s Success

YouTube star and Beme app co-founder Casey Neistat shares the formative moment behind his success After discovering video editing when the first iMac was released in 1998, Casey Neistat vowed never to pursue an average job or average life, reveling in the self-expression that editing video gave him. He was kicked out of his family’s house at […]

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Turning Your Passion into a Business

After spending a decade as an AdWords Evangelist at Google, Frederick Vallaeys decided to turn his passion and experience into a small business by launching Optmyzr. He is also a partner at SalesX, a Bayer search marketing group. “It wasn’t that I left Google to start Optmyzr. It was that I sort of knew I […]

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Featured Founder: Ryan Doherty of iamsick.ca

Profiling Entrepreneurs for Global Entrepreneurship Week Featuring Ryan Doherty, Founder & President of iAmSick.ca Introducing Ryan! What does your startup offer? I am the president and co-founder of iamsick.ca, and we are a digital health company that focuses on helping Canadians access healthcare while also enabling healthcare service providers. We have a website and series of free apps that […]

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How Vanhawks is Disrupting Urban Transportation

As cities become rife with congested streets and overburdened public transportation, one startup equips commuters with the technology to make cycling safer and more readily accessible. Vanhawks is a Toronto-based hardware company focused on reshaping the urban commute. The Vanhawks Valour is the first step towards the cycling revolution. Its sensors, navigation and security features […]

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Why Explainer Videos are Perfect for Startups

It is well-known today that using video in general is a very effective way to make an impact, leaving a memorable impression on your target audience and customer bases. Where explainer videos differ from other forms of video marketing, however, is that they demonstrate the purpose of your product or service in an informative and engaging […]

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Branding Your Startup for Success: The Story of Start Now

Interview transcribed as originally aired on the Startup Pubcast about Start Now. Startup Pubcast: Thank you for tuning again to the Startup Pubcast, I am Scott Summerhays. This is a weekly program where we sit down with a member of Toronto’s Startup and entrepreneurship community for a little lighthearted chat and insight. This interview was recorded […]

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4 Tips for Owners and Founders

Advice for Small Business Owners and Startup Founders Having a terrific idea for a business is only the beginning. Getting that idea from the “drawing board” to production is going to be a long and challenging journey. The good news is that there are many resources and experienced folks standing by to help in your endeavor. […]

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Relationship Between Brands and Customers Determine a Startup’s Value Proposition

A product’s value proposition is a statement of the functional, emotional and self-expressive benefits delivered by the brand that provide value to the target customer. It consists of several key components: What you offer and how you offer it to target customers What type of value or benefit is associated with your offering (for example, cost savings, time savings, revenue […]

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How Many Startups Actually Fail

8 out of 10 statistics are totally made up By Paul Jarvis “According to a study done by Bloomberg, eight out of 10 small businesses will fail within the first 18 months.” The only problem is that this study done by Bloomberg doesn’t exist. Or at least, isn’t public anywhere on the Internet. Or referenced […]

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Why Now is the Single Best Time to Start a Company

Billionaire VC Jim Breyer to Young Entrepreneurs: There has never been a better time to start a company and drum up the big money. Jim Breyer and two Forbes 30 Under 30 honorees – Peter Boyce II, cofounder at Rough Draft Ventures and Josh Kushner, managing partner at Thrive Capital — revealed the keys to get venture capital funding […]

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Why New Businesses Need Marketing from the Start

Startups often assume marketing is only necessary once they’re established with a high turnover, but it should be part of their business from the beginning Scott Knox, Marketing Agencies Association Few businesses would think twice about getting financial advice – but many still think they can muddle through doing the marketing themselves. But the two […]

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Staying Motivated on Your Entrepreneurial Journey

By Leyla Razeghi on Futurpreneur It’s a fact that all entrepreneurs have bad days, but unfortunately this often is not shared publically, which leads to us ending up feeling alone when we have a bad day. There are two things that you can do to stay motivated and focused on your business: “Don’t compare your […]

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