Turning Your Passion into a Business

After spending a decade as an AdWords Evangelist at Google, Frederick Vallaeys decided to turn his passion and experience into a small business by launching Optmyzr. He is also a partner at SalesX, a Bayer search marketing group. “It wasn’t that I left Google to start Optmyzr. It was that I sort of knew I […]

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Why Explainer Videos are Perfect for Startups

It is well-known today that using video in general is a very effective way to make an impact, leaving a memorable impression on your target audience and customer bases. Where explainer videos differ from other forms of video marketing, however, is that they demonstrate the purpose of your product or service in an informative and engaging […]

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Best Practices for Video Creative on Facebook

In the year that video ads have been running on Facebook, we’ve watched video become an important and powerful medium for both people and businesses. In fact, Nielsen recently measured over 300 video campaigns and found that 73% of them had a significant lift in ad recall, and the average lift between test and control […]

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