Balancing Technology, Social Media and Life

By Bobby Umar One of the things I pride myself on is finding balance in my life. I have always tried to leverage technology, but not become a ‘crackberry’ addict. I use social networking, but not to the point of sending Candy Crush (Ugh!) requests to all my friends or having my iPhone beside my […]

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Best Practices for Video Creative on Facebook

In the year that video ads have been running on Facebook, we’ve watched video become an important and powerful medium for both people and businesses. In fact, Nielsen recently measured over 300 video campaigns and found that 73% of them had a significant lift in ad recall, and the average lift between test and control […]

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Don’t Just Build an App: Build a Business

It all starts with an idea. An idea that wakes you up in the middle of the night. An idea that constantly rattles inside your head, begging to be vetted. An idea for an app. Many apps start this way, with dreams of making large sums of money capitalizing on the mobile device movement currently […]

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Branding Your Startup for Success: The Story of Start Now

Interview transcribed as originally aired on the Startup Pubcast about Start Now. Startup Pubcast: Thank you for tuning again to the Startup Pubcast, I am Scott Summerhays. This is a weekly program where we sit down with a member of Toronto’s Startup and entrepreneurship community for a little lighthearted chat and insight. This interview was recorded […]

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How to Connect with Influential People from the Start

By Gwen Elliot Working in the media for almost 10 years, I’ve learned some helpful tips and advice on how you can connect with literally anyone. From Buckingham Palace to New York Times Best-selling authors, to recently Gene Simmons (who we booked for an episode on The Naked Entrepreneur), it’s possible for you to connect […]

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4 Tips for Owners and Founders

Advice for Small Business Owners and Startup Founders Having a terrific idea for a business is only the beginning. Getting that idea from the “drawing board” to production is going to be a long and challenging journey. The good news is that there are many resources and experienced folks standing by to help in your endeavor. […]

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How to Become an Overnight Success

Overnight success doesn’t happen overnight The business marketplace is filled with so-called “overnight success” stories. Because we live in a microwave society, we want everything fast. We want to lose weight in a weekend by taking a pill. We want to download everything in a blink of an eye. And we certainly don’t want to wait […]

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Relationship Between Brands and Customers Determine a Startup’s Value Proposition

A product’s value proposition is a statement of the functional, emotional and self-expressive benefits delivered by the brand that provide value to the target customer. It consists of several key components: What you offer and how you offer it to target customers What type of value or benefit is associated with your offering (for example, cost savings, time savings, revenue […]

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Marketing is Storytelling: Tips for Startups

When it comes to marketing your startup, the challenge is to be strong at storytelling. There are great developers, product visionaries and entrepreneurs, but may have not taken the time, learned the skills, or had the insight to create compelling stories. This is where we come in. “Marketing is Storytelling. The Story of your product, built into your […]

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