How to Become an Overnight Success

Overnight success doesn’t happen overnight The business marketplace is filled with so-called “overnight success” stories. Because we live in a microwave society, we want everything fast. We want to lose weight in a weekend by taking a pill. We want to download everything in a blink of an eye. And we certainly don’t want to wait […]

Read More

Relationship Between Brands and Customers Determine a Startup’s Value Proposition

A product’s value proposition is a statement of the functional, emotional and self-expressive benefits delivered by the brand that provide value to the target customer. It consists of several key components: What you offer and how you offer it to target customers What type of value or benefit is associated with your offering (for example, cost savings, time savings, revenue […]

Read More

Marketing is Storytelling: Tips for Startups

When it comes to marketing your startup, the challenge is to be strong at storytelling. There are great developers, product visionaries and entrepreneurs, but may have not taken the time, learned the skills, or had the insight to create compelling stories. This is where we come in. “Marketing is Storytelling. The Story of your product, built into your […]

Read More

How Many Startups Actually Fail

8 out of 10 statistics are totally made up By Paul Jarvis “According to a study done by Bloomberg, eight out of 10 small businesses will fail within the first 18 months.” The only problem is that this study done by Bloomberg doesn’t exist. Or at least, isn’t public anywhere on the Internet. Or referenced […]

Read More

Why Now is the Single Best Time to Start a Company

Billionaire VC Jim Breyer to Young Entrepreneurs: There has never been a better time to start a company and drum up the big money. Jim Breyer and two Forbes 30 Under 30 honorees – Peter Boyce II, cofounder at Rough Draft Ventures and Josh Kushner, managing partner at Thrive Capital — revealed the keys to get venture capital funding […]

Read More

Young Entrepreneurs: Turn Your Daydream into Your Dream Job

By the Canada Business Network Are you a young person thinking about harnessing your passion and energy into a money-making venture? If so, a plan of action could help you bridge the gap between daydreams of the future and present-day success. Solid preparation and organization can help you launch your own business. Market research and […]

Read More

What Do You Do Differently? Making Your Business Unique

By the Canada Business Network “I can get this elsewhere, why buy from you?” What would you answer if you were asked this question? It is important to know and describe what sets you apart from your competitors. Matching or lowering your price may not be an option or be beneficial for your small business. But knowing […]

Read More

The Biggest Branding Mistake from Shark Tank’s Daymond John

Today’s top-selling brands have their mantras down cold. For Apple, it’s “Think different.” Nike has “Just Do It.” And FUBU asserts “For Us By Us.” Each iconic slogan is short, simple and easy to digest. That’s precisely what makes them so memorable. If you want people to just do it and buy your brand, Shark […]

Read More

Why New Businesses Need Marketing from the Start

Startups often assume marketing is only necessary once they’re established with a high turnover, but it should be part of their business from the beginning Scott Knox, Marketing Agencies Association Few businesses would think twice about getting financial advice – but many still think they can muddle through doing the marketing themselves. But the two […]

Read More

Staying Motivated on Your Entrepreneurial Journey

By Leyla Razeghi on Futurpreneur It’s a fact that all entrepreneurs have bad days, but unfortunately this often is not shared publically, which leads to us ending up feeling alone when we have a bad day. There are two things that you can do to stay motivated and focused on your business: “Don’t compare your […]

Read More
Page 6 of 6« First...23456