How to Brand a Product

Whether it is your first-ever product or the latest in a long product line, each product needs a branding approach that expresses what it does and who it is for. Here are four key things to consider when branding a product. Choose a great name Names matter, and it is challenging to change them after […]

Read More

The Biggest Branding Mistake from Shark Tank’s Daymond John

Today’s top-selling brands have their mantras down cold. For Apple, it’s “Think different.” Nike has “Just Do It.” And FUBU asserts “For Us By Us.” Each iconic slogan is short, simple and easy to digest. That’s precisely what makes them so memorable. If you want people to just do it and buy your brand, Shark […]

Read More